Jennifer Rivers joined the 49ers as an Athletics Marketing Assistant in time for the 2013-14 season. She will be the marketing and promotions contact for women's soccer and softball and will manage the Bojangle's Kids Club. She is a graduate of the University of Memphis, with a degree in Communications she received in 2011.

Prior to her time in Charlotte, she spent a season as a Marketing Assistant with the NBA's Memphis Grizzlies after a season as a Community Relations Intern with the Mississippi RiverKings Hockey Club.

Rivers lists traveling, attending sporting events and hanging out with her dog Sparkle as hobbies.