Sam Houston State University athletics will partner with Playbook Management International to conduct a three-week sales campaign to sell 2012 Bearkat football season tickets.

The sales campaign begins Monday, April 23 and will target purchasers of individual game tickets over the past two football seasons.

"With last season's NCAA Division I playoff run, Sam Houston is seeing more fans and alumni interested in committing to season tickets," David Paitson, associate athletic director external operations, said. "Our partnership with PMI will provide an experienced sales team that will allow us to proactively and efficiently reach out to our database of fans. The timing is right to build on our base."

Chair back reserved season tickets are $235 each and include three home games at Bowers Stadium (Incarnate Word, September 8; McNeese State, October 20; Southeast Louisiana, November 3) and the Battle of the Piney Woods rivalry game vs. Stephen F. Austin at Reliant Stadium on Saturday, October 6.

All chair back seats will be replaced this summer with new 22" seats (previously seats were 20") that will include cup holders.  The increased seat size will reduce the overall inventory seats bringing even more demand on the reserved seats.

Reserved parking is guaranteed with each season ticket order in the chair back seating.

Bleacher reserved season tickets are $85 each. Reserved parking is not included in this season ticket plan.

Season ticket holders also will be guaranteed the opportunity to purchase a like number of tickets to three high profile road games.

Premium road contests include games at Baylor (September 15), Texas Southern (September 29 at Dynamo Stadium in Houston), and Texas A&M (November 17).  

Season ticket holders also will receive first priority to purchase their ticket location for any NCAA Playoff games held at Bowers Stadium.

"We will always look to reward our season ticket holders and students with first opportunity to buy the best games," Paitson said.

All season ticket holders will also receive a DVD commemorating the 14-1 NCAA Finalist and undefeated Southland Conference 2011 championship team.

New season ticket buyers will be invited to a Select-A-Seat Open House on Saturday, May 5 at Bowers Stadium to choose their seat location. Times are assigned by order of purchase.

Playbook Management International LLC ("PMI") is a Frisco, Texas, based sports & entertainment company that specializes in ticket sales campaigns.

Season tickets may also be purchased through the athletic ticket office at (936) 294-1729 Monday through Friday, 8 a.m. to 5 p.m. or online at