Licensing Facts Trademark Usage

Becoming Licensed and Contact Information

How to Obtain a License
WMU manages its licensing program through Licensing Resource Group, with offices in Holland, Michigan and Coralville, Iowa.

If you have merchandise or ideas you would like to have licensed, please contact Rik Fitton in LRG's Michigan office or one of the other representatives at LRG in order to get an understanding of the steps involved, as well as a sense of the marketplace, for what you have in mind.

Contact Information

Bob D'Amelio
Assistant Athletic Director
Sports Marketing, Publicity & Licensing
219 Read Fieldhouse
Western Michigan University
Kalamazoo, MI 49008-5406
Phone: (269) 387-3098
Fax: (269) 387-4139

Rik Fitton
Senior Account Representative
Licensing Resource Group, Inc. (LRG)
442 Century Lane, Suite 100
Holland, MI 49423
Phone: (616) 395-0676, ext. 103
Fax: (616) 395-2517

Iowa office:
VJS Executive Park
2570 Holiday Road, Ste 250
Coralville, IA 52241
Phone: (319) 351-1776
Fax: (319) 351-1978