Licensing Facts Trademark Usage

Becoming Licensed and Contact Information

How to Obtain a License
WMU manages its licensing program through Learfield Licensing Partners, with offices in Holland, Michigan, Indianapolis, Indiana, Winston-Salem, North Carolina, Bristol, Rhode Island, Frisco Texas and Coralville, Iowa.

If you have merchandise or ideas you would like to have licensed, please contact Rik Fitton in Learfield's Holland office or one of the other representatives at Learfield Licensing Partners in order to get an understanding of the steps involved, as well as a sense of the marketplace, for what you have in mind.

Contact Information

Bob D'Amelio
Associate Athletic Director
Sports Marketing, Media Relations & Tradmark Licensing
Read Fieldhouse
1903 W. Michigan Ave.
Western Michigan University
Kalamazoo, MI 49008-5406
Phone: (269) 387-3098

Rik Fitton
University Brand Manager
Learfield Licensing Partners
442 Century Lane, Suite 100
Holland, MI  49423
Phone: (616) 395-0676

Iowa office:
VJS Executive Park
2570 Holiday Road, Ste 250
Coralville, IA 52241
Phone: (319) 351-1776
Fax: (319) 351-1978