Mission Statement

The mission of the Department of Athletics, based upon and consistent with the purpose of the university, is to offer superior athletic programs that compete annually for Colonial Athletic Association and NCAA Division I academic and athletic honors.

Core Values

The Department of Athletics is committed to being competitive at the conference and national level and adheres to the following core values in its quest for excellence:

  • Academic Excellence
  • Athletic Success
  • Student-Athlete Development
  • Community Involvement
  • Diversity and Equity
  • Integrity
  • Fiscal Strength and Responsibility

Goals and Objectives

  1. Create the most powerful learning experience possible for student-athletes.
  1. Recruit, retain and develop quality coaches, administration and staff in appropriate numbers.
  1. Embrace and enhance equity and diversity throughout the staff, sport programs, culture and community outreach activities.
  1. Create an educational and athletic environment that promotes great sportsmanship and prepares student-athletes to become lifelong leaders.
  1. Strengthen the athletic department's community engagement and outreach activities.
  1. Enhance the quality and well being of UNCW's student-athlete experience while providing competitive opportunities in a safe environment.
  1. Ensure adequate resources to achieve athletic department goals by increasing private giving and corporate partnership financial support.  

Vision Statement

The Department of Athletics strives to provide students with an environment committed to successful and meaningful athletic and academic experiences, high quality coaches, and dedicated support staff and administration to help them become better athletes, students, and citizens.


Sandy King
Assistant AD/Director of Compliance
Phone: (910) 962-7095

Kenneth Jones
Compliance Coordinator
Phone: (910) 962-2756


Office Address
601 South College Road
Wilmington, NC 28401
Fax: (910) 962-3002