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UTSA Athletics Marketing

Rowdy logoUTSA Athletics Marketing’s primary goal is to promote and increase support for all UTSA athletics programs and our student-athletes. The marketing focal point is on the development of sponsorships, programming and advertising opportunities that engage our teams, university and community; to promote the Roadrunners brand on campus; create a home-field advantage with an exciting yet respectful game day atmosphere; strive to maintain a positive public image and continue our work as the external affairs department to reach out to San Antonio as a whole and develop Roadrunners fans throughout the city and South Texas.

Corporate, Community Relations, Marketing, Promotions & Ticketing Staff

Name Position Phone
(area code 210
Jim Goodman Associate AD/Marketing/
Roadrunners Sports Network
Laura Little Marketing Associate 458-8566
Caitlin Murphy Marketing Associate/Graphics 458-8073
Luke Walker Marketing Associate 458-4182
Chris Rendon Marketing Graduate Assistant
Spencer Jones Athletics Video Coordinator/
Roadrunners Sports Network
Jason Gregory Spirit Coordinator 501-3564
Jamille Henderson Head Cheerleading Coach (281) 570-8597
Bobby Jordan General Manager/
Roadrunners Sports Properties
Daniel Juarez Roadrunners Sports Properties 458-5199
Kevin Kassian Roadrunners Sports Properties (970) 402-9295
Cody Lever Roadrunners Sports Properties 458-8035 clever@roadrunnerssportsproperties
Brian Fox Assistant AD/Ticket Manager 458-5063
Charles Pettis Assistant Ticket Manager 458-6750
George Mercurio General Manager/
IMG Learfield Ticket Solutions
Will Alford IMG Learfield Sales 458-8036
Steven Rodriguez IMG Learfield Sales 458-4164
Taylor Young IMG Learfield Sales 458-8511
Cody Wittman IMG Learfield Sales 458-4646

Internship & volunteer opportunities
UTSA offers a unique opportunity for interested, motivated people to work within its athletics department. Our Roadrunners Internship and Volunteer Program provides professionals and students with valuable experience that will benefit their pursuit of a career in almost any field. Our internship and volunteer opportunities are awarded to people with initiative, dedication, a strong work ethic and a sincere interest in UTSA Athletics. For available positions, contact Marketing Associate Laura Little at or (210) 458-8566.

Roadrunners Sports Network
The Roadrunners Sports Network (RSN) collaborates with Learfield Sports, the marketing and multimedia rights holder for UTSA Athletics, to ensure our sponsors and our fans are provided with a quality broadcast and fan experience with our various media platforms. 

RSN, in conjunction with Quarter Moon Productions, produces “UTSA Football Insider,” which airs on FOX Sports Southwest and Comcast Sports Net Houston during the regular season. For sponsorship opportunities for “UTSA Football Insider,” please contact RSN Executive Director Jim Goodman at or (210) 458-5026.

Learfield Sports Learfield Sports/Roadrunners Sports Properties
Interested in becoming a sponsor of UTSA Athletics?

When you join the Roadrunners team as a corporate sponsor, you become affiliated with a university as solid in its athletics as in its academics. Tabbed as “the rising star of Texas,” UTSA is en route to becoming the nation’s next Tier One University. As an athletics sponsor, you have the ability to target specific groups and demographics, including a population of nearly 30,000 students and more than 3,500 faculty and staff members, as well as plenty of loyal fans throughout the San Antonio area and the Lone Star State.

By partnering with an athletics department committed to excellence, you can be assured that your sponsorship will effectively endorse, advertise and market your company not only locally, but also regionally and nationally. Known for its involvement in hosting NCAA Championship events, UTSA, along with San Antonio, has hosted three Men’s Final Fours, two Women’s Final Fours, a pair of Women's Volleyball Championships and a total of 14 NCAA Championship events since 1997.

If you are interested in becoming a sponsor for UTSA Athletics, contact Bobby Jordan at or (210) 458-6243.

About Learfield Sports
UTSA has partnered with Learfield Sports to manage its exclusive athletics marketing rights. Learfield provides sales and marketing expertise for sports properties worldwide and is dedicated to building long-term relationships with clients through exceptional management of the properties represented and by maximizing growth through their corporate relationships. Learfield's high-level sales executives have a proven track record of exceptional revenue growth and management of the sports properties represented.

How to become a UTSA Athletics corporate partner
If you are interested in being a partner of UTSA Athletics and reaching the college sports demographic, please contact Bobby Jordan at or (210) 458-6243 to discuss the current opportunities available and a potential corporate sponsorship program. We customize every sponsorship to maximize your organization’s goals and objectives. UTSA Athletics offers a wide range of options to reach your market, including radio, signage, print, Internet and promotions.

IMG Learfield Ticket Solutions

IMG Learfield Ticket Solutions
IMG College and Learfield Sports have formed a joint venture providing colleges and universities nationwide an outsourced ticket sales solution designed to increase attendance and revenues generated from athletics events, as well as choice and convenience when fans purchase tickets.

UTSA toppled South Florida’s start-up program inaugural game attendance record with 56,743 fans at the Alamodome on Sept. 3, 2011, and it was a larger crowd than several programs from Bowl Championship Series conferences. In fact, it ranked 23rd among all NCAA Division I schools on the opening weekend of play.

The Roadrunners drew a total of 213,126 fans in their six home games for an average of 35,521 and that broke the previous NCAA start-up program record of 33,038 set by South Florida in 1997.

IMG Learfield sold more than 10,000 group tickets for the inaugural 2011 season, which translated to more than $150,000 in revenue, and it has added more than 2,000 new season ticket holders the past two years on top of the 12,000 from UTSA's first campaign. To date, IMG Learfield has generated nearly $3 million in ticket sales to go along with more than $2 million in donations to the Roadrunner Athletic Fund.

The evolution of Rowdy The Roadrunner

Rowdy logo Rowdy logo Rowdy logo
Athletics News
2015 senior class tribute video
H-E-B UTSA Roadrunners Store
Roadrunner Athletic Fund Thank-A-Thon
Join The Movement
UTSA Athletics holiday message
Rowdy's Mailbag
2012-13 UTSA Athletics highlight video
Christmas Time In San Antonio