Wendy's College Tailgate Tour to Visit Lincoln
Lincoln – The Wendy’s College Tailgate Tour, an interactive, fan-focused pregame experience featuring food, music, games and special guests, will make a stop at the Ed Weir Track on the northeast corner of Memorial Stadium on Saturday from 3:00 to 6:30 p.m. in advance of the matchup between Nebraska and Ohio State.
Husker legend Eric Crouch will make an appearance at the Wendy’s College Tailgate Tour from 4:30 to 6:00 p.m.
Each stop of the Wendy’s College Tailgate Tour is anchored by a customized, Wendy’s-branded, 18-wheeler that includes a patio, roof-top party deck, IMG Audio radio desk, indoor lounge and a 14-foot Daktronics videoboard that will display live college football and sponsor content. Brands including Nissan, Pringles, Right Guard and TCL will bring the activation to life with a variety of interactive experiences, including virtual reality, esports, social media opportunities and product sampling. The Wendy’s College Tailgate Tour is owned and operated by IMG, the exclusive multimedia rights holder of Nebraska Athletics.
“The Wendy’s College Tailgate Tour highlights IMG’s commitment to creating unique activations for brands that connect them directly to the excitement and fanfare around college football season and the most passionate fans in sports,” said Andrew Judelson, executive vice president, sales and marketing, IMG. “In partnership with IMG LIVE, we are excited to provide a platform that further enhances the fan experience on game day.”
Each stop of the Wendy’s College Tailgate Tour features a one-hour live radio show produced by IMG Audio, distributed on TuneIn and hosted by Stephen Hartzell of College Sports Now. He is joined by former players, coaches, influencers and local radio analysts each week.
The schedule of remaining stops of the 2017 Wendy’s College Tailgate Tour includes the following IMG College partner schools (in bold):
Oct. 14 — Ohio State @ Nebraska
Oct. 21— LSU @ Ole Miss
Oct. 28 — Texas @ Baylor
Nov. 4 — Army @ Air Force
Nov. 11 — Florida @ South Carolina
Nov. 18 — Mississippi State @ Arkansas
Nov. 25 — Ohio State @ Michigan
Wendy’s footprint will include the Wendy’s food truck, which will serve free Dave’s single cheeseburgers made with fresh, never-frozen beef. Fans also will have the chance to square off against their own rivals in cornhole competitions, where an emcee will energize the games and let college football fans know that Wendy’s serves fresh, never-frozen beef on every hamburger every day.
Nissan will amplify its College 100 partnership by bringing the DieHard Fan Experience to the Wendy’s College Football Tailgate Tour. With co-branded giveaways, airbrush artists, co-branded phone charging stations and much more, Nissan is helping fans take on game day. Fans also will be able to check out all-new vehicles, such as the Nissan Rogue and Nissan TITAN, and enter to win sweepstakes for great prizes.
Kellogg’s will activate its Pringles brand with an interactive flavor stacking experience that allows fans to “Pop, Play, Eat” with their own team-inspired Pringles flavor stacks. The Wendy’s College Tailgate Tour will be operated by IMG LIVE, the experiential marketing agency of IMG.