Men's Basketball Coaching Staff
Mark Price
Head Coach
Coach Info:
Position: Head Coach
Alma Mater: Georgia Tech
Graduating Year: 1986
Experience: 1 Year

Mark Price became the tenth head coach in Charlotte 49ers history, March 26, 2015. Price has been an assistant coach with the Charlotte Hornets for the last two years.

 “I’m extremely excited about joining the Charlotte 49ers as the new basketball coach,” Price said. “I’m excited to get to know the current players as we move forward and start a new era. I’m looking forward to putting a team on the court that plays an exciting brand of basketball that our students and fans will enjoy watching.”

Price has spent seven years coaching in the NBA. For the last two years, he has been an assistant coach on the Charlotte Hornets staff under head coach Steve Clifford. As a collegiate player at Georgia Tech he helped the Yellow Jackets move from last place to ACC champions. As a player with the Cleveland Cavaliers, he helped the team to seven playoff bids over his final eight years. As a coach in the NBA, he has helped four of his last six teams reach the NBA playoffs.

“We have taken an important step in strengthening our program by welcoming a coach who has experienced incredible success at the collegiate and professional levels.  Mark is known as a person who makes those around him better,” said UNC Charlotte Chancellor Philip Dubois. “The players will take great inspiration from his personal example, and learn the game from someone with deep knowledge about it.”

He played an integral role, for instance, in helping Charlotte Hornets standout Michael Kidd-Gilchrist’s well-documented improvement in his shooting percentage. In 2014, Charlotte reached the Eastern Conference playoffs.  In 2012, he was a player development coach for the NBA playoff-bound Orlando Magic. He has served as a shooting coach on several NBA coaching staffs (Golden State Warriors in 2011, NBA playoff representative Atlanta Hawks in 2009, 2010 and the Memphis Grizzlies in 2008).  While in Atlanta, he helped the Hawks to two of their current seven straight playoff appearances.

“He’s experienced basketball at every level. He’s taught basketball at every level. And he’s shown a pattern of success at every level,” said Charlotte 49ers Director of Athletics Judy Rose. “He’s eager to bring that same work ethic to our program. He’s eager to develop our players. And he’s eager to be our head coach.”

Price spent the 1999-2000 season as an assistant coach on Bobby Cremins staff at his alma mater, Georgia Tech.

Prior to going into coaching, Price enjoyed a stellar 12-year NBA career. He finished his career as one of the greatest shooters in NBA history; he ranks second on the NBA’s all-time career free-throw percentage list (.904) and 29th in three-point field goal percentage (.402). He is also the NBA’s all-time leader in playoff free-throw percentage (.944). Price led the NBA in free throw percentage three times during his career and he ranked in the league’s top 10 four other times.

Price was the 25th overall pick in the 1986 NBA Draft and played in 772 regular-season games for the Cleveland Cavaliers, Washington Bullets, Golden State Warriors and Orlando Magic. He averaged 15.2 points and 6.7 assists in his career. Price, who played nine seasons for the Cavaliers is second in franchise history for career assists (4,206), was named first-team All-NBA in 1992-93 and third-team All-NBA three times (1988-89, 1991-92 and 1993-94). He played in four NBA All-Star games and captured the 1993 and 1994 NBA three-point shootout titles. Price was also a member of Dream Team II, which won the gold medal at the 1994 FIBA World Championship. The Cleveland Cavaliers have retired his #25 jersey.

Price enjoyed a stellar four-year collegiate career at Georgia Tech. Price is one of four players to ever be named first or second team All-ACC in each of his four seasons. He earned second-team Associated Press (AP) All-American honors in 1985 and third-team AP All-American honors in 1986. In 1985, he was named ACC Tournament MVP after helping lead Georgia Tech to the first ACC Tournament title in school history. Price also led Georgia Tech to its first ACC regular-season title in 1985. During his career at Georgia Tech, the Ramblin’ Wreck made two NCAA Tournament appearances. In 1985, Georgia Tech lost to No. 1 Georgetown in the East Regional Finals of the NCAA Tournament. Price has had his #25 jersey retired by Georgia Tech as well.

Price and his wife Laura, have four children: Brittany, Caroline, Hudson and Josh. Price’s brother Brent enjoyed a 10-year NBA career.

What They Are Saying About Coach Mark Price

“Mark has an amazing basketball mind.  He possesses all of the necessary traits required to be an effective head coach.  He is a natural leader who has great knowledge and the mental toughness to deal with the adversity that will come with building a program.  He will be an outstanding role model for his players.” - Charlotte Hornets Head Coach Steve Clifford

“Mark is a great coach and a great teacher.  I trust his advice and opinions completely.  He is an all-time great player but he is also patient and understanding.  He has had an incredible impact on my game.” - Charlotte Hornets forward Michael Kidd-Gilchrist

“Mark has helped me become a better basketball player.  He has taught me a lot about the game, about being a point guard, about being a leader.  I know I can go to him with any question and he’ll be able to help me.” - Charlotte Hornets guard Kemba Walker

“Mark has coaching in his blood.  He has stayed with the game, and he knows the game.” - Coach Bobby Cremins, Mark Price's coach at Georgia Tech.

“I love that hire. The effect that he’s had on Michael Kidd-Gilchrist and Kemba Walker.  The fact that he played in the NBA as long as he did -  had the career he had.  A coach’s son.  I think that’s a genius hire.  I think that’s a great, great hire.” - Jim Rome host of the Jim Rome Show - A national daily radio show


Position: Head Men’s Basketball Coach
Born: Feb. 15, 1964
Birth Place: Bartlesville, Okla.
Alma Mater: Georgia Tech, 1986 (Industrial Management)
Family: Wife, Laura; four children: Brittany, Caroline, Hudson and Josh.


Coaching History:
Charlotte Hornets, Assistant Coach, 2014-15
2014 NBA Playoffs

Orlando Magic, Player Development, 2012
2012 NBA Playoffs

Golden State Warriors, Shooting Coach, 2011

Atlanta Hawks, Shooting Coach, 2009-10
2009 and 2010 NBA Playoffs

Memphis Grizzlies, Shooting Coach, 2008

Georgia Tech, Assistant Coach, 1999-00


Playing History:

NBA (12-year NBA career), 1986-98:

            2nd all-time in FT% (.904)

            29th in 3FG% (.402)

     Dream Team II

            (Gold Medal at 1994 FIBA World Championship)

     Cleveland Cavaliers, 1986-95

            4-time NBA All-Star

            1st team all-NBA in 1993

            3rd team all-NBA in 1989, 1992, 1994

            Cleveland Cavaliers second place in franchise history for assists

            NBA Three-Point Shot Champ in 1993; 1994

            First round NBA Draft Pick, (1986, #25 overall)

            2nd player (after Larry Bird) to join 50-40-90 club (50% FG; 40% 3FG; 90%  FT) for a season                                #25 Jersey Retired

     Washington Bullets, 1995-96

     Golden State Warriors, 1996-97

     Orlando Magic, 1997-98



     Georgia Tech

            1st team all-ACC three years; 2nd team as a freshman

            2nd team AP all-America in 1985

            3rd team AP all-America in 1986

            ACC Champs (1985)

            ACC Tourney MVP (1985)

            Career: .850 FT%

                        #25 Jersey Retired