Steve Cole enters his 32nd year at the College of William and Mary, with 25 of those years spent leading the W&M Sports Medicine program. In 2008, Cole assumed the role as the Associate Athletics Director for Internal Operations, overseeing nearly every facet of the department’s daily operation. His administrative responsibilities include monitoring financial matters, coordinating the scheduling of athletic events and facilities, and supervision of coaches and staff.
A certified athletic trainer (BOC), Cole graduated from West Virginia University in 1976 with a bachelor’s degree in physical education and athletic training. He subsequently earned a master’s degree in sports medicine in 1978 from the University of Virginia.
In the summer of 2006, the National Athletic Trainers Association recognized Cole as the College/University National Athletic Trainer of the Year, while he received his 25-year membership pin from NATA in 1997. He was also recognized for his service to the profession, receiving the Athletic Trainer Service Award, one of only three recipients from the Mid-Atlantic Region.
The College honored Cole for his many years of service in 2000 when he was recognized as an honorary alumnus. Additionally, the Tribe’s athletic training facility in W&M Hall was named in Cole’s honor in 2008.
A 2011 inductee into the Virginia Athletic Trainers’ Association’s Hall of Fame, Cole was also inducted into the Mid-Atlantic Athletic Trainers’ Association’s Hall of Fame in 2014.
A true fitness buff, Cole is an exemplary model for all the athletes. He is an avid competitor who has participated in a variety of triathlons since 1980, spending countless hours of his spare time in training. Cole resides in Williamsburg with his wife Lonna, 17-year old daughter Sydney Janaé, and 12-year-old daughter Jahnessa YaXin.